Hayley LeBlanc age has become one of the most searched topics among young entertainment fans and social media enthusiasts.

This talented young star has captured millions of hearts through her journey from a family YouTube channel to becoming a multifaceted entertainer.

From her early days on Bratayley to her starring roles in web series and her music career, Hayley continues to inspire a generation of young people navigating their own paths to success.

Quick Facts About Hayley LeBlanc

Category	Details
Full Name	Hayley Noelle LeBlanc
Date of Birth	September 2, 2008
Age (2026)	17 years old
Birthplace	Katy, Texas, USA
Zodiac Sign	Virgo
Nationality	American
Profession	Actress, YouTuber, Singer, Author
Famous For	Bratayley, Chicken Girls, Run The World
Net Worth (2026)	Approximately $200,000 – $300,000
Social Media	4M+ Instagram, 1.5M+ YouTube
Parents	Billy and Katie LeBlanc
Siblings	Jules LeBlanc (sister), Caleb LeBlanc (brother, deceased)

Hayley LeBlanc Age

As of 2025, Hayley LeBlanc is 16 years old. Born on September 2, 2008, in Katy, Texas, she has accomplished more in her teenage years than many do in a lifetime.

This young Virgo has been in the public eye since she was just two years old, growing up alongside millions of subscribers who have watched her transform from a toddler to a talented teenager.

The question “how old is Hayley LeBlanc” consistently trends because fans have literally watched her grow up on screen.

Her age is particularly significant because it represents how Generation Z content creators are shaping the entertainment industry from remarkably young ages, building sustainable careers through digital platforms and traditional media.

Hayley LeBlanc Biography: Early Life and Background

Birth and Childhood in Texas

Hayley Noelle LeBlanc was born in Katy, Texas, into a family that would soon become one of the most recognized families on YouTube.

Her father, Billy LeBlanc, was a former U.S. Navy personnel stationed at Naval Recruiting District Houston during her birth, while her mother, Katie LeBlanc, would become the creative force behind documenting their family’s daily adventures.

Growing up in Texas provided Hayley with a grounded childhood despite her early exposure to cameras and social media.

The LeBlanc family initially lived in Katy before relocating to Severna Park, Maryland, and eventually moving to Los Angeles, California, to support the entertainment careers of both Hayley and her sister Jules.

From an early age, Hayley displayed natural charisma and comfort in front of the camera. What made her childhood unique was that it was shared with millions of viewers who tuned in daily to watch the LeBlanc family’s vlogs, making her one of the first children to truly grow up in the digital spotlight.

Family Background and Siblings

The LeBlanc family dynamic has been central to Hayley’s story. She is the youngest of three children born to Billy and Katie LeBlanc.

Her older sister, Jules LeBlanc (formerly known as Annie LeBlanc), is also a successful actress, singer, and social media personality.

The sisters share a close bond that viewers have watched evolve over the years, from typical sibling rivalries to supportive collaborations.

Tragically, Hayley’s older brother, Caleb Logan LeBlanc, passed away on October 1, 2015, at the age of 13 from hypertrophic cardiomyopathy, a rare heart condition.

Caleb’s death profoundly impacted the entire family and their online community. The LeBlanc family has been open about their grief journey, using their platform to raise awareness about heart conditions and to honor Caleb’s memory.

Growing up with camera-savvy parents who understood content creation gave Hayley unique advantages in the entertainment industry. Her family’s supportive environment encouraged her to pursue gymnastics, acting, and music while maintaining as normal a childhood as possible under extraordinary circumstances.

Hayley LeBlanc’s Age and Birthday Details

When Was Hayley LeBlanc Born?

Hayley LeBlanc was born on September 2, 2008, making her a Virgo according to astrological signs. Her birth in Katy, Texas, marked the beginning of a life that would be documented and shared with millions around the world.

Interestingly, the family YouTube channel “Bratayley” was actually created as a nickname combining “brat” and “Hayley,” reflecting her personality during her toddler years.

Her birthday has become an annual celebration not just within her family but among her millions of followers across social media platforms.

Fans worldwide send birthday wishes, create tribute videos, and celebrate the milestones she’s achieved at such a young age.

Hayley LeBlanc in 2025: Current Age

In 2025, Hayley LeBlanc is 16 years old and experiencing all the excitement and challenges that come with being a teenager.

Unlike most 16-year-olds, however, Hayley has a decade of professional experience in entertainment, millions of followers documenting her journey, and a career trajectory that many adults would envy.

At 16, Hayley is at a pivotal age where she’s transitioning from child star to young adult entertainer. She’s making decisions about her education, career direction, and personal brand while navigating the typical teenage experiences of high school, friendships, and self-discovery.

This age represents a crucial period where she’s establishing her identity separate from her family’s YouTube channel and her sister’s shadow.

Currently attending traditional school after years of homeschooling, Hayley is experiencing a more conventional teenage life while maintaining her entertainment career.

She has expressed interest in attending college, with Yale University being her dream school, where she hopes to study film with aspirations to work behind the camera as a writer and director.

Career Journey: From Bratayley to Acting Stardom

Rise to Fame on YouTube

Hayley’s journey to stardom began when she was just two years old with the creation of the Bratayley YouTube channel in 2010.

Originally created to document Hayley’s “terrible twos,” the channel quickly evolved into a daily family vlog that captured the everyday adventures, challenges, and milestones of the LeBlanc family.

The Bratayley channel gained massive popularity, eventually accumulating over 7 million subscribers and billions of views.

Viewers were drawn to the authentic, relatable content that showed the real lives of an American family. Hayley became a central figure in these vlogs, with her personality, gymnastics skills, and natural camera presence making her a fan favorite.

What made Bratayley unique was its consistency and authenticity. The family posted videos every single day at 7 PM, creating a routine that viewers incorporated into their own daily lives.

Fans watched Hayley learn to ride a bike, compete in gymnastics, cook with her family, and navigate typical childhood experiences, creating a deep connection between Hayley and her audience.

In December 2015, Hayley launched her own YouTube channel initially called “elleoNyaH” (her name spelled backwards), later rebranded to her own name.

This personal channel allowed her to create content independent of the family vlog, featuring makeup tutorials, challenges, cooking videos, fashion content, and gymnastics demonstrations. Her channel has grown to over 1.5 million subscribers, establishing her as a successful content creator in her own right.

The Bratayley channel officially ended its daily vlogging in 2019, marking the end of an era but allowing the LeBlanc children to pursue more independent career paths and reclaim some privacy as they entered their teenage years.

Acting Career and Major Roles

Hayley’s transition from YouTube personality to professional actress began in 2017 when she landed her breakthrough role as Harmony McAdams in the Brat TV web series “Chicken Girls.”

This role was significant because it marked her first scripted acting opportunity and introduced her to a new audience beyond YouTube.

In “Chicken Girls,” Hayley played Harmony, the younger sister of her real-life sister Jules’s character, Rhyme.

Initially appearing in a supporting role, Harmony’s character was characterized as feisty, outspoken, and unafraid to speak her mind, qualities that resonated with Hayley’s own personality. As the series progressed, Hayley’s role expanded significantly.

The series became a massive success, with “Chicken Girls: The Movie” becoming one of the most-viewed programs on Brat TV, accumulating over 41 million views. Hayley reprised her role in this feature-length adaptation, showcasing her ability to carry dramatic scenes and complex storylines.

In September 2020, Hayley took over as the lead character when Jules moved on to pursue other projects, though her sister’s character still made occasional appearances.

This transition marked a significant milestone in Hayley’s acting career, proving she could carry a series on her own. She continued playing Harmony through nine seasons, with season nine marking her final appearance in the beloved series.

Beyond “Chicken Girls,” Hayley expanded her acting portfolio with several other Brat TV productions. She starred as Harmony in “Mani” (2017), which was essentially her debut lead role in a series.

In 2018, she played Jazzy in “Hotel Du Loone,” a comedy series that also featured former Disney Channel star Jason Earles and Nickelodeon’s Chris Tallman. This role demonstrated her comedic timing and ability to work alongside established television actors.

In 2018, Hayley also appeared in “The Halo Project” on YouTube and starred alongside her sister in the Nickelodeon digital series “Annie vs. Hayley: LeBake Off!” This cooking competition show showcased a different side of her personality and highlighted the sisters’ real-life dynamic.

Most recently, in 2025, Hayley appeared in “Uncontained,” continuing to diversify her acting resume. Throughout her acting journey, Hayley has been praised for her natural performance style, her ability to connect emotionally with audiences, and her growth as an actress from childhood to her teenage years.

Music Career and Run The World

In 2020, Hayley embarked on an exciting new venture when she became a founding member of the girl group Run The World.

The group was formed through a collaboration between Columbia Records’ Jam Jr. brand and the retail company Justice, representing one of the first girl groups composed entirely of tween influencers.

Run The World consisted of four talented young artists: Hayley LeBlanc, Jessalyn Grace, Corinne Joy, and Kheris Rogers. Together, these girls brought a combined social media following of over 10 million, creating unprecedented promotional reach for their music.

The group’s debut single “Rainbow” was released on June 26, 2020, during the height of the COVID-19 pandemic. The song was specifically designed as an uplifting anthem to help young people stay positive during challenging times.

The empowering message emphasized that “you can create a rainbow right where you are,” encouraging listeners to find joy and positivity even in difficult circumstances.

What made the production unique was that the four girls recorded the entire song remotely from their individual homes before ever meeting in person.

When they finally met to perform “Rainbow” on NBC’s TODAY show in August 2020, it was their first time being together as a group, making the performance even more special.

The music video for “Rainbow” featured a collage of clips from the girls at home, singing and dancing, perfectly capturing the spirit of quarantine creativity.

The track received positive reception, with fans praising its upbeat melody, inspirational lyrics, and the girls’ vocal harmonies.

Following “Rainbow,” the group released “Diamond Hearts” and a heartfelt cover of Christina Aguilera’s “Beautiful,” which became particularly meaningful for fans.

The “Beautiful” music video was shot in a rustic location with cabins and broken-down stairs, creating a visually striking aesthetic that complemented the song’s message about self-acceptance and inner beauty.

Run The World’s music focused on themes of empowerment, self-confidence, friendship, and believing in oneself.

The group aimed to create content that would inspire young girls to “run their world” and be their best selves. They partnered with Justice to create a collaborative clothing line, extending their brand beyond music.

While the group worked on a full album of reimagined hit songs and original music, their active period was relatively brief. By 2021, the group’s activities had slowed, though the individual members remained friends and continued their separate careers.

The experience gave Hayley valuable insight into the music industry, vocal performance, and collaborative creative processes.

Author: The Hayley Mysteries Book Series

In 2022, Hayley added “published author” to her impressive resume with the release of “The Hayley Mysteries” book series.

This middle-grade mystery series represents a significant creative achievement and demonstrates Hayley’s desire to connect with her audience through multiple mediums.

The series consists of three books released throughout 2022:

• “The Hayley Mysteries: The Haunted Studio” (released August 2022)
• “The Hayley Mysteries: The Missing Jewels” (released October 2022)
• “The Hayley Mysteries: The Secret on Set” (released December 2022)

The books follow a fictionalized version of Hayley who works as an actress on a television set while solving supernatural mysteries.

The stories cleverly blend Hayley’s real-life experiences in the entertainment industry with fictional mystery elements, making them particularly engaging for young readers who follow her career.

“The Haunted Studio,” the debut novel, takes place on a television set that’s mysteriously haunted. The protagonist must balance her responsibilities as the star of a show while investigating strange occurrences and uncovering secrets.

The setting allowed Hayley to incorporate authentic behind-the-scenes details from her own experiences filming web series and working on professional sets.

The characters in the series are loosely based on Hayley’s real-life friends from the entertainment industry. Aubrey reminds readers of Skyler Aboujaoude and Corinne Joy, while Cody shares similarities with Santiago Carrera and Liam-Alexander Newman.

This personal touch makes the stories feel more authentic and gives fans insight into Hayley’s friendships.

Interestingly, while Hayley is the star of her book series, she revealed in interviews that she personally relates more to side characters.

“Side characters are always cooler. They can make jokes and be chill,” she noted, showing her self-awareness and humble approach to her own celebrity.

The writing process involved collaboration with professional authors and editors, but Hayley was actively involved in developing storylines, character development, and ensuring the books accurately reflected both the entertainment industry and the values she wanted to share with young readers. The series emphasizes themes of friendship, problem-solving, courage, and believing in oneself.

The books received positive reviews from young readers and were featured at book fairs and in various retail outlets.

Hayley participated in virtual book signings and discussions, using her social media platforms to promote literacy and encourage her followers to develop a love for reading.

The success of “The Hayley Mysteries” demonstrated that Hayley’s appeal extends beyond screens to traditional publishing, and that young audiences valued her voice across different formats.

The series also aligned with her long-term goal of working behind the scenes in entertainment, as writing allowed her to tell stories from a creator’s perspective rather than just performing in them.

Hayley LeBlanc Net Worth 2025

Income Sources and Earnings

As of 2025, Hayley LeBlanc’s net worth is estimated to be between $200,000 and $300,000, with some sources suggesting it could be as high as $446,000 to $619,000 when considering all revenue streams. For a 16-year-old, this represents significant financial success built through diverse income sources across multiple platforms and industries.

Hayley’s wealth comes from several key sources. Her primary income streams include YouTube ad revenue from both her personal channel and the family’s Bratayley channel, acting salaries from her work with Brat TV and other productions, brand partnerships and sponsored content across her social media platforms, merchandise sales, book royalties from “The Hayley Mysteries” series, music earnings from Run The World, and appearance fees for events and collaborations.

What’s particularly impressive about Hayley’s financial success is the diversification of her income. Unlike many young influencers who rely primarily on one platform or revenue source, Hayley has built multiple income streams that provide financial stability and long-term career sustainability.

This strategic approach reflects mature business thinking, likely guided by her parents and professional management team.

Her net worth is expected to continue growing as she takes on more substantial acting roles, potentially transitions to mainstream television or film, and leverages her established audience of millions.

Financial experts note that child stars who diversify their income sources and build genuine audience connections tend to have more sustainable long-term careers and financial stability.

YouTube Revenue

YouTube has been a cornerstone of Hayley’s income since her early childhood. The Bratayley channel, which has over 7 million subscribers, generated substantial revenue through ad monetization during its active years. Videos on the channel collectively garnered billions of views, with each view contributing to the family’s income through YouTube’s Partner Program.

Hayley’s personal YouTube channel, with over 1.5 million subscribers, provides ongoing revenue. While her posting frequency has decreased compared to the daily Bratayley vlogs, her videos still receive hundreds of thousands of views.

Based on industry estimates, a channel with her subscriber count and engagement rate can earn between $2,000 to $4,000 per month from ad revenue alone, though this varies significantly based on content type, viewer demographics, and seasonal factors.

YouTube creators typically earn between $3 to $5 per 1,000 views (CPM – cost per thousand impressions), though this can be higher for content targeting specific demographics or covering certain topics. Hayley’s content, which appeals to families and young teens, falls into a moderately valuable advertising demographic.

Beyond direct ad revenue, YouTube provides Hayley with additional monetization opportunities. Super Chats, channel memberships, YouTube Shorts revenue, and the platform’s affiliate programs all contribute to her earnings.

More importantly, YouTube serves as a marketing platform that drives traffic to her other ventures, including her books, social media accounts, and acting projects.

The family has also utilized YouTube’s brand partnership opportunities, collaborating with various companies for sponsored content and product placements.

These deals often pay significantly more than ad revenue, with established channels commanding anywhere from $10,000 to $50,000 per sponsored video depending on the brand and integration requirements.

Acting and Brand Deals

Hayley’s acting career represents a significant portion of her income. While exact salaries for web series actors aren’t typically disclosed, industry standards suggest that young actors in successful web series can earn between $1,000 to $5,000 per episode, depending on their role’s prominence and the production’s budget.

Given Hayley’s lead role in later seasons of “Chicken Girls” and her appearance across multiple Brat TV productions, her acting income has likely accumulated substantially over the years.

Brat TV, while not operating with traditional television budgets, has created a successful business model that allows them to compensate their young talent fairly while building their profiles for future mainstream opportunities.

Many Brat TV stars have successfully transitioned to larger productions, and Hayley’s extensive resume positions her well for such opportunities.

Brand partnerships and sponsored content represent another major income source. With over 4 million Instagram followers and strong engagement across TikTok and other platforms, Hayley commands significant rates for brand collaborations.

Influencer marketing rates typically follow a formula of approximately $100 per 10,000 followers for Instagram posts, though established influencers with proven engagement often command premium rates.

Based on her follower counts and engagement rates, Hayley could potentially earn $4,000 to $10,000 per sponsored Instagram post, $2,000 to $5,000 per sponsored YouTube video, and $1,000 to $3,000 per TikTok brand partnership.

However, these figures vary dramatically based on the brand, campaign requirements, usage rights, and exclusivity clauses.

Hayley has worked with various brands throughout her career, including Disney’s Maker Studios (which signed both LeBlanc sisters), Justice (through Run The World collaboration), and various beauty, fashion, and lifestyle brands appropriate for her young audience. Her authentic content style and genuine connection with followers makes her particularly attractive to brands seeking to reach Generation Z consumers.

Commercial appearances have also contributed to her income. Hayley has appeared in television commercials for Pop Jam and Nintendo, among others.

Commercial work typically pays well, with national commercials potentially earning actors anywhere from $5,000 to $50,000 or more depending on usage and airtime.

Personal Life and Interests

Family Relationships

Family has always been central to Hayley’s life and identity. Her relationship with her parents, Billy and Katie LeBlanc, remains strong despite the family’s reduced public presence compared to the Bratayley heyday.

Her parents have been credited with managing the family’s online presence thoughtfully, ensuring their children had opportunities while maintaining appropriate boundaries.

Billy LeBlanc, Hayley’s father, served in the U.S. Navy before becoming involved in the family’s content creation full-time.

He has been instrumental in managing the technical aspects of video production and helping navigate the business side of their online ventures. Katie LeBlanc, her mother, was the creative force behind much of the Bratayley content and has been a constant source of support throughout Hayley’s career.

The relationship between Hayley and her sister Jules has evolved beautifully over the years. While typical sibling rivalry was occasionally visible in their childhood vlogs, they’ve grown into supportive, close sisters who champion each other’s successes.

Hayley has openly discussed how she once tried to emulate Jules, watching her every move and attempting to copy her style. However, as she’s matured, Hayley has found her own identity and voice.

“It’s amazing to have someone like her to rely on,” Hayley has said about Jules, “But you don’t need another person to validate you.” This growth mindset has allowed both sisters to pursue their individual paths while maintaining a strong bond.

They still collaborate occasionally and support each other’s projects publicly, demonstrating a healthy sibling relationship that many fans find inspiring.

The loss of her brother Caleb continues to impact Hayley’s life. While she rarely speaks about it publicly, the tragedy has influenced her perspective on life, family, and what truly matters.

The LeBlanc family participates in awareness campaigns about hypertrophic cardiomyopathy and has used their platform to encourage other families to be aware of potential heart issues in children and teenagers.

Hayley has three dogs: Piper, Winnie, and GG (or Gigi), who frequently appear in her content and are clearly beloved family members.

The family previously had a cat named Lynx who passed away. These pets provide normalcy and companionship in what is otherwise an unconventional lifestyle.

Hobbies and Passions

Beyond her professional work, Hayley maintains various interests that provide balance and personal fulfillment. Gymnastics was one of her earliest passions, inspired by watching her sister Jules.

She trained seriously in gymnastics, reaching Level 3, and developed impressive skills including handstands, kick-overs, cartwheels, round-offs, back handsprings, and press handstands on the ground.

While Hayley took a year-long break from gymnastics at one point, she eventually returned to the sport with renewed dedication.

Her gymnastics videos were among the most popular content on both Bratayley and her personal channel, with viewers enjoying both her skill demonstrations and her journey of learning new techniques. Her highest competitive score was a 9.0 on a floor event, representing excellent execution for her level.

Cooking is another significant passion. Hayley loves to cook and has featured numerous cooking videos on her YouTube channel.

She has expressed that if she weren’t pursuing entertainment, she might want to become a professional chef. Her favorite food is macaroni and cheese, and she particularly enjoys baking cupcakes for family birthdays and special occasions.

This interest led to her and Jules’s Nickelodeon series “Annie vs. Hayley: LeBake Off!” which perfectly showcased this passion.

Fashion and beauty content have become increasingly important in Hayley’s content creation. She enjoys experimenting with different styles, makeup looks, and fashion trends.

Her signature sleek eyeliner look has become recognizable to fans, though she’s versatile in her style choices. She has expressed that her favorite colors are purple and white, which often appear in her fashion and room decor choices.

Hayley is an avid fan of horror movies, with “Lights Out” being one of her favorites.

This might seem surprising for someone so associated with wholesome family content, but it reflects her multifaceted personality. She also enjoys more mainstream entertainment, being a devoted Disney fan who watches Disney movies regularly.

Dancing is both a hobby and a professional skill. Hayley incorporates dance routines into her TikTok videos and clearly enjoys the creative expression it provides.

Her Run The World experience further developed her performance dance skills, as the group emphasized choreography in their music videos and live performances.

Reading has become more important to Hayley, especially given her work on “The Hayley Mysteries” series. She has used her platform to promote literacy and encourage her young followers to develop reading habits, participating in book discussions and sharing her favorite titles.

Skateboarding is a more recent interest, though Hayley admits she’s still learning and “isn’t very good.” This willingness to try new things and be vulnerable about the learning process makes her relatable to her audience and demonstrates a growth mindset.

Education and Future Goals

Hayley’s educational journey has been unique, reflecting the challenges and opportunities of being a child entertainer.

Like many children in entertainment, the Bratayley kids were initially homeschooled, allowing flexibility for travel, filming schedules, and the family’s content creation demands.

However, Hayley made the significant decision to transition to traditional schooling, enrolling at Indian Creek School, a private institution in Crownsville, Maryland.

This choice was reportedly influenced by her desire to have a more conventional teenage experience, particularly after realizing that none of her friends from her gymnastics team were homeschooled. The transition represented an important step in balancing her professional life with normal adolescent development.

Indian Creek School provided Hayley with opportunities for peer interaction, structured learning, extracurricular activities, and social experiences that homeschooling couldn’t replicate.

While maintaining her entertainment career, she has worked to establish a separate identity as a student, making friends who know her as Hayley the person rather than Hayley the YouTuber or actress.

Looking toward the future, Hayley has articulated clear and ambitious goals. Her dream is to attend Yale University, one of the nation’s most prestigious institutions.

This aspiration demonstrates her commitment to education despite her successful entertainment career and financial independence. Many child stars forgo or delay higher education, making Hayley’s academic ambitions particularly noteworthy.

At Yale, Hayley hopes to major in film. Interestingly, her focus isn’t primarily on acting but rather on working behind the camera as a writer and director.

“I’d want to work behind the camera mostly—writing and directing short films,” she has explained. This goal reflects maturity and an understanding that long-term careers in entertainment often involve creating content rather than just performing in it.

The shift from in-front-of-camera work to behind-the-scenes roles isn’t uncommon for child stars, and it often leads to more sustainable, fulfilling careers.

Hayley’s experience as an actress, author, and content creator provides valuable perspective for future work as a filmmaker, as she understands the creative process from multiple angles.

Hayley has also expressed interest in comedy and drama acting roles beyond web series, hoping to eventually transition into mainstream television or film.

She appreciates the craft of acting and wants to continue developing her skills while also exploring the creative control that comes with writing and directing.

Beyond entertainment, Hayley has mentioned teaching as an alternative career interest. Her enjoyment of sharing knowledge, whether through cooking videos, gymnastics tutorials, or her interactions with young fans, suggests she would excel in educational roles. This backup plan demonstrates practical thinking about career sustainability and personal fulfillment.

Short-term goals include finishing high school, continuing to create content that resonates with her audience, potentially launching a makeup line (a dream she’s mentioned in interviews), and taking on acting roles that challenge her and showcase her growth. She’s also interested in traveling more, both for pleasure and for work opportunities.

Hayley’s approach to goal-setting reflects wisdom beyond her years. She understands the importance of education, maintains realistic expectations about the entertainment industry, and has developed a strong sense of self separate from her early fame.

Her ability to envision multiple potential futures while pursuing her primary passions positions her well for long-term success and personal satisfaction.

Hayley LeBlanc on Social Media

Instagram Presence

Hayley’s Instagram account (@hayley.leblanc) boasts over 4 million followers, making it one of her most powerful platforms for connecting with fans and showcasing her life.

Her Instagram presence perfectly balances professional content with authentic personal moments, creating an account that feels both aspirational and relatable.

The content on her Instagram typically includes behind-the-scenes photos from acting projects, fashion and beauty content showcasing her evolving style, candid moments with friends and family, professional photoshoots demonstrating her growth as a model, throwback photos celebrating her journey and nostalgia, pet content featuring her beloved dogs, and promotional posts for her various projects including books, series, and collaborations.

Hayley’s Instagram aesthetic has matured along with her, transitioning from the bright, playful imagery of childhood to more sophisticated, curated content that reflects her teenage years.

Her captions are thoughtful, often including inspirational messages, gratitude for her followers, or insights into her experiences. She maintains authenticity while understanding Instagram’s role as a professional platform.

Engagement on her Instagram is consistently strong, with posts regularly receiving hundreds of thousands of likes and thousands of comments.

This engagement rate is impressive given the platform’s changing algorithms and the challenges many influencers face maintaining audience connection. Her followers are notably loyal and supportive, with comment sections filled with encouragement and positive messages.

Instagram Stories provide a more casual, day-to-day glimpse into Hayley’s life. She uses this feature to share quick updates, behind-the-scenes moments, polls to engage followers, and authentic content that doesn’t require the polish of main feed posts.

This dual approach—curated posts and casual stories—effectively serves both her professional brand and her desire for genuine connection.

The platform has been lucrative for Hayley through brand partnerships and sponsored content. Companies value her authentic voice and genuine engagement, making her an attractive partner for brands targeting Generation Z consumers.

However, Hayley has been selective about partnerships, maintaining credibility by only promoting products and brands that align with her values and appeal to her audience.

YouTube Channel

Hayley’s self-titled YouTube channel has evolved significantly since its creation as “elleoNyaH” in December 2015. With over 1.5 million subscribers, the channel represents her most personal platform, where she has creative control over content, pacing, and messaging.

The channel features diverse content including makeup tutorials and beauty content, challenges and tag videos often filmed with friends or family, cooking videos showcasing her culinary skills and favorite recipes, daily life vlogs providing glimpses into her routine, gymnastics videos demonstrating skills and training, reaction videos and commentary on various topics, and collaborative content with other creators.

While Hayley’s posting frequency has decreased compared to the daily Bratayley uploads, she maintains a consistent presence with quality-focused content.

Her videos typically receive between 100,000 to 300,000 views, with some reaching significantly higher numbers depending on the topic and promotion.

The channel’s aesthetic and production quality have improved dramatically over the years, reflecting Hayley’s growth and her increased resources.

Earlier videos showed a young girl learning the craft of content creation, while recent uploads demonstrate professional-quality filming, editing, and storytelling.

Subscriber engagement remains strong, with fans commenting their support, sharing favorite moments, and requesting specific content types.

Hayley regularly interacts with commenters, fostering a community atmosphere that encourages continued viewership and loyalty.

The channel serves multiple purposes in Hayley’s career. It provides direct income through ad revenue, maintains her connection with long-time fans from the Bratayley days, gives her creative autonomy over content, promotes her other projects including acting roles and books, and preserves her story and journey in a format she controls.

Hayley has expressed that her YouTube experience has been invaluable in developing skills she’ll use in her future filmmaking aspirations.

Understanding audience engagement, storytelling pacing, editing techniques, and viewer psychology from the creator’s perspective provides foundation knowledge for her goal of directing and writing films.

TikTok and Other Platforms

TikTok has become an increasingly important platform for Hayley, though her presence there is somewhat more modest compared to Instagram and YouTube.

Her TikTok account has over 500,000 followers, with engagement rates that suggest strong connection despite the smaller follower count compared to her other platforms.

On TikTok, Hayley posts dance videos showcasing popular choreography, lip-sync content that’s a TikTok staple, comedy skits and relatable humor, behind-the-scenes snippets from her life, fashion and outfit videos showing her style evolution, and collaborative duets with other creators.

TikTok’s algorithm-driven discovery system has introduced Hayley to audiences who may not have followed her during the Bratayley days, providing opportunities to build new fan bases. Her content performs particularly well when it taps into trending sounds, challenges, or formats while adding her unique personality and perspective.

The platform’s younger demographic aligns well with Hayley’s target audience, and many of her TikTok followers are her age or younger, creating peer-to-peer connection rather than the fan-to-celebrity dynamic more common on other platforms.

This relatability is a significant asset on TikTok, where authenticity and realness often outperform polished, professional content.

Beyond the primary platforms, Hayley maintains presence on Twitter, Facebook, and other social networks, though these are less central to her strategy.

All her social media accounts are managed with parental oversight, ensuring appropriate content and interaction while protecting her safety and well-being.

Hayley’s multi-platform approach demonstrates smart digital strategy. Each platform serves specific purposes and reaches different audience segments.

Instagram provides professional branding and visual storytelling, YouTube offers longer-form content and creative control, TikTok enables trend participation and discovery, and together these platforms create a comprehensive online presence that supports her multifaceted career.

Importantly, Hayley has become increasingly mindful about her social media use. She has revealed that she’s stepped back from constant posting and checking comments, recognizing the mental health implications of social media scrutiny.

This maturity in managing her online presence while maintaining genuine connection demonstrates growth and self-awareness that will serve her well throughout her career and life.

Frequently Asked Questions (FAQs)

Conclusion

Hayley LeBlanc age may be just 16 years old in 2025, but her accomplishments and career trajectory tell the story of someone far beyond her years in experience and professional achievement.

From her earliest appearances on Bratayley at age two to her current multifaceted career as an actress, author, singer, and content creator, Hayley has successfully navigated the challenging landscape of growing up in the public eye while maintaining authenticity and staying true to her values.

Her journey from a toddler on a family vlog to a lead actress with millions of followers across multiple platforms demonstrates remarkable adaptability and resilience.

Hayley has experienced the loss of a beloved brother, the pressure of growing up under public scrutiny, the transition from child to teenage roles, and the challenge of establishing her own identity separate from her family’s fame.

Through it all, she’s emerged as a grounded, ambitious young woman with clear goals and the work ethic to achieve them.

What sets Hayley apart from many young entertainers is her diversification across multiple creative outlets. She hasn’t relied solely on her YouTube fame or her acting career; instead, she’s built a portfolio that includes writing, music, social media influence, and brand partnerships.

This strategic approach to career building suggests she’s thinking long-term about sustainability and personal fulfillment rather than chasing quick fame or immediate financial gains.